Demand for coconuts has grown upward of 500% in the last decade. This is because coconut based derivatives such as soaps, virgin coconut oil, health products and coconut water, have all seen large spikes in demand.

Coconut usually grows in tropical areas and along the waterfront. The geographical position of Indonesia is a distinct advantage where Indonesia possessed a long coastline and a climate that is very suitable for growing coconut trees. It made Indonesia becoming as the largest country produce of coconut in the world also can produce derivatives product from coconut